Dear Advisors, The Investment Industry Establishment (IIE) are masterful marketers, with lots of cash flow to support ongoing research into how to influence Advisors to trust their fund managers and keep their Clients fully invested through thick and thin. The reason is pretty obvious-it works to the IIE’s benefit to gather and keep assets because this [...]
Archive for the ‘Asset Management’ category
Marketing Spin 101: Mutual Funds are good for everyone
January 28th, 2010
ETF’s are a “Trading Widget”
January 26th, 2010
Dear Advisors, Unless you’ve been stranded on a desert island for 5 years, you’re probably pretty aware of the emergence of ETF’s as the managed money solution of choice for investors around the world…and just starting here in Canada. ETF’s have essentially commoditized access to countries, regions, sectors and currencies for a fraction of the cost of an [...]